12 Mar

Confirmed: Honda Accord Euro to Survive – Will a brand new Acura TSX Come to the U.S.

With news that the Honda Accord Euro will survive to look another generation, we’re beginning to wonder again whether the rebadged Acura TSX can also be redesigned for the U.S. market. Previously, we’d heard that the TSX and TL lineups may be merged right into a new TLX model to fight the BMW 3 Series, Audi A4, and others. Now that Honda CEO Takanobu Ito has confirmed to CarAdvice that Honda is operating on a redesigned Honda Accord Euro, could the Acura TSX survive to a 3rd generation after all

Ito was quoted as saying the corporate was working “really, really hard” on developing the Honda Accord Euro, but stopped in need of revealing potential launch timing. Because the U.S.-market Acura TSX and Acura TL near the top in their lives, though, we’ll discover soon enough whether the ILX will remain offered alongside a TSX and TL, or whether a TLX model will crowd out the TSX.

A next-gen TSX could help Honda justify the engineering costs of a brand new Accord Euro. In 2012, the TSX contributed 28,865 sales (including 4234 TSX wagons), below the TL’s 33,572-unit performance. In December 2012, the smaller ILX outsold the TL and TSX, while Acura’s SUVs — the RDX and MDX — comprised way over half the brand’s overall December sales.

“Honda understands the original importance that the TSX has had for the Acura lineup and realizes its strength in its segment,” Honda spokesman Chris Martin previously said during a Motor Press Guild event, to Automotive.com.

The fate of the Acura TSX inside the U.S. remains uncertain, but confirmation of a brand new Honda Accord Euro does make us wonder. Before we see any revised TSX, though, expect a refreshed ILX to seem in dealerships.

Source: CarAdvice, Automotive.com