When one typically things of wedding gifts and registries, kitchen appliances, linens, and cookware usually are evoked, consisting of the feared (no less than for guys) hours dealing with the dep. store with the tag scanner. The more modern tradition of a “tool shower” has become socially acceptable for the grooms-to-be, but Dodge is hoping to take the concept that of a present registry to an entire other level with its newly-launched Dodge Dart Registry.

But unlike a normal gift registry, where guests purchase whole items on a present list, family and friends can fractionally fund different parts of the auto, akin to the wheels, engine, hood, or individual options. Wishes or needs for the dream Dart should be communicated via Facebook or Twitter.

The Dodge Dart Registry is powered by RocketHub, a crowdfunding platform. Individuals or couples can register themselves on www.dodgedartregistry.com. Although the theory could seem far-fetched, a pair with a marriage party of 200, where each guest gave $100 could provide you with $20,000, which might pay for the majority of a well-equipped Dart.

The Dodge Dart Registry campaign was kicked off today with a 30-second ad through the NFC Championship game, that are seen below.

Source: Chrysler